A dedicated IP address ensures that you shall have a distinctive numeric identifier on the Internet and that it shall not be shared with other's Internet sites or applications as it happens with a shared hosting account. There are many uses for a dedicated IP - for instance, when an SSL certificate is needed if you have an online store and you would like to accept online payments or when you have a login form and you want the information that users submit to be encrypted. A dedicated IP address can also be used for other programs, such as a VoIP server, for example. Additionally, it'll offer more credibility and protection to your websites, since a network flood to a shared IP won't have any effect on your dedicated IP. If you host your sites with our company and you have your own server, you will be able to get one or a number of dedicated IP addresses with only a couple of clicks and to use them just in case you cannot use the IP that comes with the hosting server.