Whois Privacy Protection, sometimes also called WHOIS or Whois Privacy Protection, is a service that conceals the genuine contact information of domain registrants on WHOIS sites. Without this service, the personal name, street address and email account of any domain name registrant will be freely visible. Giving false info during the registration procedure or altering the authentic information later will just not work, as doing such a thing may result in the domain registrant losing his/her domain ownership rights. The policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS details must be valid and up to date all the time. The Whois Privacy Protection service was launched by registrar companies as a response to the growing concerns about possible identity fraud. If the service is activated, the domain registrar’s contact details will show up instead of the registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, although there are some country-code extensions that do not.